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Students, Services, Silos, and Sanity: A Content Transformation Story
All the cool kids seem to be doing it: bringing financial aid, tuition payments, registration, and other student services together under one virtual umbrella—the coveted “one-stop shop.” Not...
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Finding Your Web Content Balance
Creating an engaging and sustainable content strategy in non-profit organizations means learning to balance purpose, people, and process.
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Polishing Your Content Publishing Process
Presented at the Content Strategy Summit, August 19, 2014. You’re starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds...
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Polishing Your Content Publishing Process
Presented at Blend Conference, Charlotte, NC, September 13, 2014. You’re starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that...
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Use Your Words—Web Design Day 2015
Too often, we leave writing about our work to the "experts"—big, accomplished names with miles of publishing and speaking behind them. But being able to communicate verbally—even if you work...
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Better Strategy Through Structure
It can be tricky to prioritize content work in the design process, especially amid shrinking budgets and widening scopes. But learning to focus on patterns and hierarchies in content—like how it’s...
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Better Strategy Through Structure
Information is at its most useful when it’s clear, consistent, orderly, organized—in other words, when it’s well-structured. And well-structured web content not only brings a bucketful of benefits to...
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Structured Content Across the Redesign Process
We know that content is at its most useful when it’s clear, consistent, orderly, organized—in other words, when it’s well-structured. But well-structured content doesn’t come from inserting “the...
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Confab 2018: Structuring Content to Empower Users
The way you organize your web content changes the way users can find it, understand it, and act on it. Your content may already be organized logically (well done, you!), but what if it could do more?...
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